In the world of marketing a business, nothing is more powerful today than Facebook. If you do not use Facebook to your advantage then you will definitely be missing out on something important. But how do you use it correctly?
Use an Effective Fan Page Picture: The Facebook fan page that you create for your business is an important tool that will help you get the most out of your social media strategy. This is why every element of your page is crucial in helping you reach your target. An important part of using your Facebook page is choosing the right picture to make it the most effective.
There’s a reason why Facebook has provided you the option to put up a big picture on your page – they know that companies, big and small will want to build a brand. So make sure you’re using a picture that goes hand in hand with your page. It should not only be attractive, but should be clear and concise when it comes to passing on the message to your target audience. Send a Friend Request Properly: When you’re sending out a friend request from your business oriented Facebook account, make sure you’re not just sending out the request without any message attached.
Facebook offers you the option of writing and sending messages with your friend requests and you should take advantage of this. You do this because often, when you try to blindly friend someone you don’t already know personally, they are likely to just reject the request. Explain how you came to discover them on Facebook and why you’d like to get to know them better. This will give them a clear idea that your intentions aren’t wrong and you’re only looking out to make a professional connection.
Start Adding Apps: Applications are all over the place on Facebook and most of them were designed to help your experience on the network be a lot more fun. It is important to start using applications that will make it easier for you to reach your goals and have fun getting there too. For example, there are apps for Twitter that will allow you to repost your tweets to Facebook automatically–as soon as you put them up on Twitter! The more intelligently you use these apps, the easier it will become for you to take part in the social network more effectively.
Don’t Send Out a Huge Number of Friend Requests: You have to be careful when requesting friends on Facebook, as you could be considered a spammer otherwise. You can certainly try to increase the size of your network, but this must be done in a reasonable and incremental way, not all at once. The last thing you’d want is Facebook banning you for spam.
Facebook can be a powerful way to grow your business, and the above strategies are ones you should apply as often as possible. Even though there are tons of ways to grow and enhance your business online, Facebook is becoming a highly responsive platform when it comes down to marketing and promotion. There’s no better option than Facebook marketing for publicizing your business and reaching large numbers of prospects who are interested in what you have to offer.